Bonanza Investment For Northern Cultural Destinations
Posted on: 29th January 2017 at 00:00
Posted by: PANDA
Location: Greater North
Over £3.2m has been awarded through the Cultural Destinations Fund - a partnership between Arts Council, England and VisitEngland designed to Enable arts and culture organisations to increase their reach by working with the tourism sector.
Cultural Destinations is an initiative that was developed by the Arts Council as a result of a three year partnership with VisitEngland, the national tourist board. The programme aims to increase the reach of those experiencing arts and culture, the sustainability of cultural organisations in local destinations, and to encourage the public and private sector to work together to support the growth of the local visitor economy.
There were several awards to projects across the Northern half of the country:
Led by The Brewery in Kendal, the Arts Council’s investment will support the development of the Lake District as the UK’s leading rural cultural destination. Building on the first phase of their Cultural Destinations project, local arts organisations, public bodies and tourism businesses will continue to work together to attract more visitors to the area and build a greater international profile.
Cheshire East Council
This investment will support culture and tourism organisations in Cheshire East and Warrington to team up and develop a more joined-up approach to promoting the area’s cultural offer. This is timely due to the growth in the region’s tourism industry over the last few years, as well as the opening of Chester’s major new arts venue Storyhouse later this year.
Building on the success of their existing Cultural Destinations project, Sheffield Culture Consortium and its partners will continue to work together to further increase national and international visitors to the city. The project will include the commissioning of three local artists of major international significance to make new work, as well as continuing to develop the culture website Our Favourite Places.
Halifax Culture Hub
Building on the success of the Calderdale Cultural Destinations project, the newly established Halifax Culture Hub will use their learning and new opportunities to further drive the visitor economy. This funding will support the creation of eight themed travel itineraries, as well as a coordinated approach to marketing. Working with Visit Calderdale they will develop new, ambitious and diverse cultural experiences for visitors.
This investment will support Marketing Manchester to research, map, plan and develop excursions and itineraries around Greater Manchester focusing on its rich cultural offer. The Arts Council’s support will also help to develop a shared booking system for cultural venues across the city region, leading to increased footfall and spending.
Wakefield Cultural Consortium
Wakefield has a unique heritage and a growing cultural offer – from festivals to cutting edge contemporary art. Led by Beam, local arts and cultural venues are teaming up with tourism businesses and the wider business sector to promote Wakefield as one of Yorkshire’s leading cultural destinations. Together they will embed culture within the district’s ambitions for economic growth, jobs and improved skills.
International visits to Coventry are on the rise and this funding will help make the most of the city’s arts and cultural offer through tailored packages for tourists and a coordinated city-wide approach to programming and marketing.
Lincoln City Centre Partnership
This funding will put arts and culture at the heart of plans to celebrate two nationally significant moments in Lincolnshire's rich history: The 800th anniversary of the Charter of the Forest and the Royal Air Force Centenary. These celebrations will offer unique opportunities to attract new visitors from England and abroad.
By opening the door to the Derbyshire and Nottinghamshire’s hidden cultural treasures alongside new contemporary artworks, The Grand Tour invites tourists to take a short break with a difference. This funding will support the research and development for two new seasons in 2018.
Potteries Museum & Art Gallery
The Arts Council's investment will support local arts and cultural organisations, led by Stoke-on-Trent City Council, to team up with partners including Visit Stoke and The Potteries Museum and Art Gallery to attract more visitors. This joined up approach will ensure arts and culture can be capitalised upon as part of the city's new Destination Management Plan.