December Creative Conversation on Marketing for Audience Development
The next PANDA Creative Conversation takes place on Tuesday 1st December 2009 at greenroom, our partners in the Creative Conversations series.
PANDA members with at least two years professional experience are invited to apply to join the pool of participants for Creative Conversations. Once selected, pool participants are then eligible to attend the monthly events, including our the next Creative Conversation:
Marketing for Audience Development
With special guest speaker Heather Maitland.
Heather is an arts consultant and a Research Associate at the University of Warwick's Centre for Cultural Policy Studies. She has worked with around 100 arts organisations from the smallest of touring theatre companies to running the London end of the Royal Shakespeare Company's marketing operation, giving marketing advice, support and training, and has been director of two of the UK's national Arts Marketing Agencies.
She has written seven books on marketing and audience development for Arts Council England, including: Navigating difference: cultural diversity and audience development as well as the UK Arts Marketing Association's Marketing Manual.
Heather has run arts marketing and management courses all round the world, most recently in India, Japan, Zimbabwe and Malawi. She was both a tutor and Course Director of Druidstone the Essentials of Arts Marketing, a seven-day residential arts marketing programme run by Theatre Forum in 2006 and 2008.
Heather's current projects include profiling audiences for jazz, benchmarking audiences in the Republic of Ireland, supporting the team at Writers Centre Norwich and helping Rich Mix, London's foremost centre for culturally diverse arts to write a marketing strategy.
She has a particular interest in developing models for marketing, audience development and research that can be easily understood and implemented by individual artists, community-led groups and small, under-resourced arts organisations.
This should be a great Creative Conversation to end the 2009 series, so don't miss out!
Want to Join In?
PANDA members with relevant experience are invited to apply to join the pool of participants. Not a PANDA member yet? Join now. Membership expired? Subscribe now.
Selected practitioners accepted into the pool are be invited to attend each Creative Conversation. There is a fee of £8 per session which contributes to the cost of refreshments and bringing in the VIP speakers.
More About Creative Conversations
Creative Conversations are intimate forums for debate, discussion and informal networking for more established performing arts practitioners.
Creative Conversations take place on the first Tuesday of every month at greenroom.
Details of the Creative Conversations programme for 2010 to be announced soon. Programme subject to change.
If you've been to a Creative Conversation and want to carry on the discussion, or you just want to find out more about what goes on at the events, check out the PANDA Ponders Blog where we post our thoughts after each event and ask you to feedback and keep the conversaton flowing.
PANDA Member Discount Available at greenroom
greenroom is one of our PANDA partners, providing Special Offers and Discounts to PANDA members.
PANDA members can check out full details of these great money-saving deals now.
Start saving immediately by downloading your PANDA Membership Card and using it to take advantage of this and other offers.